ABOUT JAGUAR

THE ART OF PERFORMANCE

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

THE JAGUAR BUSINESS

THE JAGUAR BUSINESS

Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is possible.
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CONCEPT CARS

CONCEPT CARS

What will the Jaguar of the future look like? Find out what our designers and engineers think.
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JAGUAR DESIGN

JAGUAR DESIGN

We've always believed design should engage the senses. Today, our belief manifests itself in many forms - some of which have little to do with cars.
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SPECIAL VEHICLE OPERATIONS (SVO)

SPECIAL VEHICLE OPERATIONS (SVO)

SVO takes Jaguar beyond the extraordinary with the ultimate driving experiences - unrivalled power, ride and handling; unsurpassed luxury, choice and personalisation.
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