An incredible artwork describes Jaguar XE in words and form.
Constructed from one of XE’s key materials, and forming its aerodynamically designed shape, the aluminium word cloud is made up of 95 words in seven languages: French, German, Spanish, Italian, English, Russian and Mandarin. The words themselves express the aesthetics and key characteristics of XE.
Our designers collaborated with experts in computer aided design, graphic artwork, stage design and metalwork to produce the sculpture, which made a big impact when showcased at the London Design Museum Tank. The installation was also shown around the world.