GROUNDBREAKING DESIGN

Jaguar is dedicated to bringing the world great design that presents visual drama, captivates and engages the emotions, not just in the making of beautiful vehicles, but in every aspect of life.

INSPIRATION THAT ENDURES

Over the years, Jaguar designers have imagined so many seductive, iconic cars: among them, the D‑type, with its aerodynamic hump; the E‑type, which is arguably Jaguar’s most desirable car; and the award-winning XE – crowned most beautiful car at the 201x Festival Automobile International in Paris. There seems to be an endless source of inspiration. So the question is simply, what next? Here in the Design Space is where you’ll find out first.

F‑TYPE WITH ADDED BRITISHNESS
Already world-renowned for its design, F‑TYPE’s appeal has been further heightened with the exclusive British Design Edition. Based on the F‑TYPE ‘S’ model, a host of visual enhancements, interior touches and a special, Union Jack-inspired colour palette make this very British sports car more British still.
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THE MOST POWERFUL JAGUAR EVER
Blending classic style with the very latest in drive technology and engine capability, Jaguar F‑TYPE Project 7 is the perfect combination of historic design and 21st Century dynamics. Discover how this special edition collectors’ sports car became the fastest and most powerful Jaguar ever made.
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SHAPED BY WORDS
The London Design Festival played host to an extraordinary sculpture created by Jaguar designers. A life size Jaguar XE formed by words, in a number of languages, that are used to describe it; its looks, feel, drive and comfort.
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