SV PREMIUM PALETTE
The latest paint technologies, premium finishes and finest craftsmanship combine to produce the most distinctive vehicles.
EXPLORE PAINT TECHNOLOGIES
GREATER INDIVIDUALITY
The use of an SV premium paint or specialist finish can greatly enhance the individuality and appearance of your Jaguar.
HAND FINISHED
The SV Technical Centre benefits from state-of-the-art processes, perfectly complemented by generations of British craftsmanship. Every vehicle that comes here is scrutinised in minute detail and finished by hand. You can be sure of its exemplary quality and credentials.
EXTENDED CHOICE
Our range of specially developed colours utilise cutting-edge pigment technologies to ensure their lasting looks and durability. The SV Premium Palette consists of 18 individual hues to accommodate all tastes.
SUPERB FINISHES
An exclusive range of Ultra Metallic and Special Effect paints – in a choice of Gloss or Satin Matte* finishes.
ADVANCED PAINT TECHNOLOGIES
INNOVATION
INNOVATION
The SV Premium Palette utilises the most advanced and innovative paint technologies available. Tri‑coat and quad-coat Ultra metallics are joined by stunning pearlescent paints which feature an additional layer of pigments to achieve dramatic depth of colour and iridescence, as well as durability.
BUILD YOUR OWN
MEET YOUR MATCH
Whether your taste is more in tune with vibrant Madagascar Orange or performance-inspired Spectral Racing Red, every colour from the SV Premium Palette promises to add an exciting new chapter to the story of your dream vehicle.
RED/ORANGES
BLUES/GREENS
SILVER/GREYS
BLACKS/WHITES
SPECIAL EFFECTS
MADAGASCAR ORANGE
A vibrant orange paint that contains ChromaFlair™ giving it a warm yellow to red ‘travel’.
WATCH THE FILM
yt:lcwt-xiLzl4
SPECTRAL RACING RED
The highest levels of ChromaFlair™ give this paint a dramatic colour shift from crimson, through to red and intense scarlet. A favourite from the Special Effect range.
WATCH THE FILM
yt:WPRro47AhlI
DESIRE DEEP RED
A deep dark luxurious red.
BALMORAL BLUE
ChromaFlair™ brings this deep blue paint to life with an intense blue highlight and multi-coloured sparkles.
WATCH THE FILM
yt:gLeOJfc085Y
VELOCITY BLUE
An intense vibrant mid-blue with dynamic metallic finish.
BRITISH RACING GREEN
A traditional, racing green paint brought to life with contemporary sparkling Xirallic metallic finish.
WATCH THE FILM
yt:361FmmpLlAo
WINDWARD GREY
A sophisticated, highly sparkling, light technical grey paint.
WATCH THE FILM
yt:kx2XJ_HDQWw
BOSPHORUS GREY
This very distinctive paint is a coarse, super sparkling, dark blue grey.
WATCH THE FILM
yt:zwp_f_61evg
SCAFELL GREY
This paint contains ChromaFlair™ that provides a subtle colour change from a warm plum grey to a cool dark grey.
WATCH THE FILM
yt:sluGrmmIt50
FLUX SILVER
Utilising ultra-thin aluminium flake, this beautiful, technical silver paint adds a warm highlight to give a striking dark to light contrast.
VERBIER SILVER
Verbier Silver is a bright silver paint with a super coarse flake that gives an intense sparkle.
WATCH THE FILM
yt:GsNg0DcSZVM
ETHEREAL FROST SILVER
A bright silver with a fine metallic finish for a luxurious sparkle.
LIGURIAN BLACK
This paint contains ChromaFlair™ pigment that comes to life in light to exhibit cool blue, green and magenta sparkles.
WATCH THE FILM
yt:QuIx6W7y6F0
MESCALITO BLACK
Mescalito Black is a warm tinted black paint with a sparkle that ‘travels’ from a deep claret through to a warmer copper tone.
WATCH THE FILM
yt:jecqx3tWZF8
BOREALIS BLACK
This is a spectacular black paint with super-coarse multi-coloured sparkle and depth.
WATCH THE FILM
yt:qNM3NYU2y6w
RIO GOLD
Contains a subtle colour change from ChromaFlair™. This beautiful sleek metallic paint ‘travels’ from a warm rose gold through to a cool green gold.
WATCH THE FILM
yt:FspEMBFePgE
VALLOIRE WHITE PEARL
This Special Effect paint is a luxurious warm pearlescent white that contains multi-coloured pastel sparkle.
WATCH THE FILM
yt:Nb08zkgTQ9w
MERIBEL WHITE PEARL
A contemporary, pure pearlescent Special Effect white paint, with a multi-coloured pastel sparkle.
WATCH THE FILM
yt:23AZmCe_wjg
MADAGASCAR ORANGE
A vibrant orange paint that contains ChromaFlair™ giving it a warm yellow to red ‘travel’.
WATCH THE FILM
yt:lcwt-xiLzl4
SPECTRAL RACING RED
The highest levels of ChromaFlair™ give this paint a dramatic colour shift from crimson, through to red and intense scarlet. A favourite from the Special Effect range.
WATCH THE FILM
yt:WPRro47AhlI
BALMORAL BLUE
ChromaFlair™ brings this deep blue paint to life with an intense blue highlight and multi-coloured sparkles.
WATCH THE FILM
yt:gLeOJfc085Y
LIGURIAN BLACK
This paint contains ChromaFlair™ pigment that comes to life in light to exhibit cool blue, green and magenta sparkles.
WATCH THE FILM
yt:QuIx6W7y6F0
BOSPHORUS GREY
This very distinctive paint is a coarse, super sparkling, dark blue grey.
WATCH THE FILM
yt:zwp_f_61evg
SCAFELL GREY
This paint contains ChromaFlair™ that provides a subtle colour change from a warm plum grey to a cool dark grey.
WATCH THE FILM
yt:sluGrmmIt50
RIO GOLD
Contains a subtle colour change from ChromaFlair™. This beautiful sleek metallic paint ‘travels’ from a warm rose gold through to a cool green gold.
WATCH THE FILM
yt:FspEMBFePgE
VALLOIRE WHITE PEARL
This Special Effect paint is a luxurious warm pearlescent white that contains multi-coloured pastel sparkle.
WATCH THE FILM
yt:Nb08zkgTQ9w
MERIBEL WHITE PEARL
A contemporary, pure pearlescent Special Effect white paint, with a multi-coloured pastel sparkle.
WATCH THE FILM
yt:23AZmCe_wjg
PAINT FINISH
GLOSS
This paint finish ensures a rich, lasting lustre with a compelling even shine.
SATIN MATTE FINISH
Satin Matte finish uses a lower gloss level of clear coat to diffuse the colour and give a softer, anodised look.
ChromaFlair<sup>TM</sup>
ChromaFlair<sup>TM</sup>
Many paints within the SV Premium Palette feature ChromaFlairTM. Multi-layer metal oxide pigment flakes give the vibrant colours a subtle shift when viewed at different angles and in different intensities of light. Spectral paints from our Special Effect range contain the highest levels of ChromaFlairTM for the most dramatic appearance.
BUILD YOUR OWN
OXFORD ROAD
TECHNOLOGY
From the ultra-precise movements of our robots, to the air shower that blows any dust particles from a worker’s clothes, SVO prides itself on utilising innovative technologies. These ensure we can tailor our services to each customer’s requirements with the highest degree of quality and accuracy.
CRAFT
The skills and attention to detail a person brings to creating bespoke vehicles are vital. That is why SVO’s specialist team still use chinagraph pencils and crosshatch knives before undertaking visual checks to ensure the perfect finish.
ENVIRONMENT
During the paint process, air pushes any waste droplets through the floor to a filter system that collects and traps these particles for recycling. Cutting waste and reducing the use of water help enhance efficiency as well as contributing to a more sustainable environment.
COMPARE OUR VEHICLES
Select up to three Jaguar vehicles and compare them side by side
BUILD YOUR OWN
Use the configurator to design your perfect Jaguar
DOWNLOAD A BROCHURE
View and download the latest Jaguar brochures
FIND A RETAILER
Search for a Jaguar Retailer near you
*Additional care is required when cleaning the exterior of vehicles with a satin matte paint finish. Please consult your retailer for further information.